Hello! I'm Si Hong, a product designer with over five years of design experience. I like turning insight into designs that actually work, especially on the complex, data-heavy products most people find dry.
With a background in social architecture, I believe in creating meaningful experiences through empathy and thoughtful problem solving. While businesses are definitely sales-driven, user-centric design should not be overlooked — it's one of the core principles in ensuring long-term success.
Outside of design, this year has been about renovating my parents' home, and I'm finally learning how to drive. PS: In my defence, back in secondary school I was convinced driverless cars would be here by 2025. Guess I was overly optimistic!